The intersection of leadership, craft, and discovery
Design Leadership
I've scaled teams from 1 to 7, built team charters, launched UX research operations, and driven a 36% reduction in UX debt within 6 months. I believe a manager's job is to remove friction and grow the people around them.
Research & Discovery
Research isn't a phase — it's the foundation. I've built continuous discovery practices, embedded research across product and engineering, and turned complex user insights into clear product strategy. In an AI-driven world, strong context drives strong outcomes.
AI-Fluent Design
AI isn't a feature — it's a new effective design tool. I've led design for AI-powered products, integrated AI into my own practice, and coached teams on how to work alongside it. I bring both the strategic and hands-on perspective to design in a world where the tools are changing fast.
Hands-On Craft
I stay close to the work — writing UX copy, running workshops, prototyping, and leading critiques. I build peer review into the process and create design critiques that are rigorous and fun. Strong craft makes stronger leadership, and my teams see me in the details.